Welcome to Long Lake Bait, Tackle & C-Store

Visit us for:

  • Live Bait (summer & winter)
  • Tackle
  • Sporting Goods
  • Fishing/Hunting Licenses
  • ATV/Snowmobile passes
  • Long Lake Logo items
  • Bait Shop Logo wear
  • Rentals:
  • Off Sale-Cold Beer
  • Liquor & Wine
  • Ice
  • Wisconsin-made Products
  • Light Groceries
  • Dairy Products
  • Ice Cream
  • Frozen Pizza
  • 20 Gallon LP Exchange
  • 91 Octane Gasoline
  • Oil
  • DNR licenses, renewals, and passes
  • Interstate Batteries (Marine, Power Sport &Auto)
  • As well as various other C- Store Items
  • We accept MasterCard-Visa-Discover-AMEX cards

Open 7am

Tom &Kathy Martin
(715) 635-3260


The Bait Shop will be CLOSED on the following date:

Annual Spring Closure from April 8th through April 21st 

Open at 7 am on Thursday April 22nd!  See you all then!

Covid 19 Update: Masks Required/Limit 4 Customers in the store at a time.
OFF Season Hours: 7 am-5 pm Tuesday - Saturday, Sunday's 7 am- 3 pm, and CLOSED on Monday's C-Store item's in stock will be available along with a full line up of Live Bait, 91 Octane Gas, LP Exchange, Ice, Beer, Wine, Liquor.
Note: All sales are final on Logowear clothing, hats etc. Due to the Covid 19 we cannot exchange or refund items.
Stay tuned to our site and FB for further updates.

We are located at:

W2477 County Hwy B • Sarona, WI 54870

« On the corner of B &Blackhawk Road »
« Entrance to the Long Lake Narrows Boat landing »
« ATV/Snowmobile trail 140 via trails 28, 25 or 34 »

Long Lake Bait, Tackle, and Convenience Store