Welcome to Long Lake Bait, Tackle & C-Store

Visit us for:

  • Live Bait (summer & winter)
  • Tackle
  • Sporting Goods
  • Fishing/Hunting Licenses
  • ATV/Snowmobile passes
  • Long Lake Logo items
  • Bait Shop Logo wear
  • Rentals:
  • Off Sale-Cold Beer
  • Liquor & Wine
  • Ice
  • Wisconsin-made Products
  • Light Groceries
  • Dairy Products
  • Ice Cream
  • Frozen Pizza
  • 20 Gallon LP Exchange
  • 91 Octane Gasoline
  • Oil
  • DNR licenses, renewals, and passes
  • Interstate Batteries (Marine, Power Sport &Auto)
  • As well as various other C- Store Items
  • We accept MasterCard-Visa-Discover-AMEX cards

Open 7am

Tom &Kathy Martin
(715) 635-3260


Covid 19 Update: Long Lake Bait Tackle & C-Store is planning to Open up for Curbside pick up on Friday May 1st. Call 715-635-3260 to place your curbside order.
Hours of 7 am-5 pm Tuesday - Saturday, Sunday's 7 am- 3 pm, Closed on Monday's.  C-Store item's in stock will be available along with a full line up of Live Bait, 91 Octane Gas, LP Exchange, Ice, Beer, Wine, Liquor..
Note: All sales are final on Logowear clothing, hats etc. Due to the virus, we cannot exchange or refund items.
Stay tuned to our site and FB for further updates.

We are located at:

W2477 County Hwy B • Sarona, WI 54870

« On the corner of B &Blackhawk Road »
« Entrance to the Long Lake Narrows Boat landing »
« ATV/Snowmobile trail 140 via trails 28, 25 or 34 »

Long Lake Bait, Tackle, and Convenience Store